e-commerce for business

Web is a great opportunity for promotion of products and services to consumers. Recently, a number of retail Internet commerce, which has successfully competed in its size and efficiency to traditional retail businesses.

The degree and rate of growth of electronic commerce in World

According to the National Association of participants electronic commerce (Alliance), the volume of the world market of electronic commerce (given the b2b sector, b2g, b2c) in 2005 reached $ 4474 billion, surpassing the previous year ($ 3233 billion) of 38%. In 2003, the market was equal to total $ 937 million, 2002 - m - $ 517 million in 2001 - year - $ 317 million

According to Yandex, in 2006 the volume of world retail market of Internet commerce b2c segment grew by 42% and amounted to $ 1450 million Average annual growth in the entire e-commerce in 2003-2005 amounted to 40-50%, and in 2006 - m, according to expert estimates of the market participants - already 50-60%.

Such high growth rates are related to the development of all segments of the market: for example, in 2004 at 1500% increase public procurement (b2g segment), in 2005, increased by 194% turnover mezhkorporativnogo segment (segment b2b), in recent years, 40-50% (average) is steadily growing retail (segment b2c).

In 2006, in the segment b2c bulk of the online retail market (39%) occurred in the Internet-shopping home appliances and electronics. Most users interested in computers, electronics, electronics, phones and home appliances.

Also, a large increase in the percentage of b2c was in a group of perfumes and cosmetics products, multimedia products, goods for children, gift, hobby, flowers and medical supplies.

Despite the positive dynamics of World electronic commerce, the volume of retail trade through the Internet in the World is less than 1% of total retail turnover. For comparison: in the United States, the figure is now about 15%.

While that domestic online retail level, and lags behind the pace of development of the west, in many ways, however, it looked like it. As in Western Europe and the United States, World, in terms of the number of orders on the Internet booksellers led digital and computer, audio and video equipment (20% of total sales), books, magazines, CD, DVD (10%), motor vehicles and parts ( 10%), goods for the home (9%), goods for children (9%). Recently, a large spread of the sale in Moscow has received over the Internet and kinobiletov Theatre. In these sectors of Internet commerce could potesnit traditional outlets.

Market structure of e-commerce in World

The Internet is a huge opportunity to promote the products and services to consumers. Recently, a number of retail Internet commerce, which has successfully competed in its size and efficiency to traditional retail businesses.

Average daily turnover (revenues) web store in World, according to CNews Analytics, is $ 5.8 thousand and still lags behind the rate for retailers, but the average cost of a purchase is already comparable to those of traditional values stores.

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